Well, a recent study published by Iowa University and Cornell, found that the amount of alcohol consumption among wine drinkers is directly proportionate to the shape, size and color of their wine glass. Participants in the study over poured into red wine glasses 12 percent more than into white wine glasses.
Their solution: Use white wine glasses to control your alcohol consumption. More narrow glasses look fuller when you are pouring, so you don't pour as much per serving.
"People have trouble assessing volumes," said Laura Smarandescu, co-author and assistant professor of marketing at Iowa State. "They tend to focus more on the vertical than the horizontal measures. That's why people tend to drink less when they drink from a narrow glass, because they think they're drinking more."
Another finding from the study is that 9% of the participants over poured white wine compared to red wine. This was due to the contrast in colors between the wine and the glass.
It's easy to lose track of how many drinks you've had, if you are pouring more than you realize. "If you ask someone how much they drink and they report it in a number of servings, for a self-pour that's just not telling the whole story. One person's two is totally different than another person's two," co-author, Doug Walker said. "Participants in the study were asked to pour the same amount at each setting, but they just couldn't tell the difference."
How concerned are you about your wine pours? Or do you prefer to dump the whole bottle into your Big Swig and call it a night?
Cheers!
Katie
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